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The Call of Duty Endowment reached an incredible milestone this year - placing 100,000 veterans into high quality jobs. However, the general public has never heard of the Endowment, nevermind their amazing accomplishments. So, to celebrate, we wanted to make their milestone famous, all the while putting Endowment on the map. To do so, we did what any other non-profit organization would do - host a charity run, except ours was in Call of Duty. Veterans 100km became the first-ever charity run hosted in a video game, inviting all of Call of Duty to run 100km in 10 days during Military Appreciation month. Activision Blizzard even allocated $1 for every 10km a player ran. As the race came to a close, over 8 million players took part in Veteruns 100k, making it the biggest charity race ever. And combined, players ran over 226 million kilometers, raising a million dollars for the Endowment, making it the most successful charity run in history.