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Last holiday season in 2021, there was a national Philadelphia Cream Cheese shortage. We saw, heard, and felt just how much Americans missed their favorite holiday dessert — cheesecake. So in 2022’s holiday season, Philadelphia Cream Cheese came back and we tapped into the viral #CakeNotCake trend, as well as bakers, to have cheesecake turn into literally EVERYTHING, or as we’ve called it, “Cheesecake is Everything.” In our 360 campaign – ranging from Print, TV, OOH, social, and even Amazon listings – 2022’s must-have gifts became rich, creamy, iconic Philadelphia cheesecakes. From the hottest bags and trendy cowboy boots, to a brand new camera, and that surround-schmear record player — there was a cheesecake gift for everyone. Craving cheesecake yet? Bake your own at CheesecakeIsEverything.com
