Click on the image above to watch campaign film on gut.agency!
When it comes to the hottie queen herself, Megan Thee Stallion, Popeyes didn’t just want to do a simple collab. Instead, we set out to create the hottest, most iconic partnership ever: The Hottie Sauce. Not only did we custom develop the Hottie Sauce alongside Megan, but we officially welcomed her as a franchise partner, and created a story around the sauce. We launched it all with a western style spot with a kick of animation, where she tracks down a bandit who steals the Hottie Sauce from her hometown in Houston, all the way to Popeyes’ hometown NOLA. We even launched three lines of merchandise designed by Megan, and donated to her charity of choice: Houston Random Acts of Kindness. And it’s all just the beginning. The partnership with Megan Thee Stallion and her very own Hottie Sauce was available at every Popeyes in the US, and select global markets fall of 2021.