Click on the image above to watch campaign film on gut.agency!
Just like license plates help identify your ride, pronouns help identify you. So in honor of International Pronouns Day, we worked with Lyft to create the Pronoun Plates collection. Designed alongside artists from the LGBTQ+ community, this collection celebrates pride and progress in the world of gender identity. As part of the initiative, each Pronoun Plate was auctioned off as a one-of-a-kind art piece, with all proceeds benefiting the Human Rights Campaign and the National Center for Transgender Equality.